Exclusive and extensive infotainment resulted in strong recall and brand appeal
Facts & Figures
|Advertiser:||Adam Opel AG|
|Media ageny:||Carat Deutschland GmbH|
|Target audience:||WEB.Demographic™ ages 20-49, HHNE 2.500 EUR + and WEB.Segments™ driver´s licence holders, adults ages 20-49, HHNE 2.500 EUR +|
|Advertising media:||Logout video channel|
Funny, authentic and dynamic – our ads featuring the popular Jürgen Klopp proved to be outstanding for the campaign. By developing the ad-hoc logout video channel, United Internet Media made it possible for us to transport this brand spirit in a new and playful way. Instead of having to adapt our vision to the available possibilities, they expanded the possibilities to meet our specific needs. It’s great that other people understood the importance of new ideas!