Video ads are “in” – Effectively boost ad impact and strengthen brand image with MaxiAD+ Plus and pre-roll ad
Facts & Figures
|Advertiser:||Paulaner Brauerei GmbH & Co. KG|
|Product:||Paulaner Weißbier (wheat beer), Paulanergarten|
|Online-media agency:||Plan.NET Media, München|
|Target audience:||Young men|
|Advertising media: ||MaxiAD+ Plus und Pre-Roll Spot|
The use of different ad formats and specific advantages is very interesting, allowing for the cross-media extension of a TV campaign to the internet with different goals, as well as a specific focus on target audiences that is barely possible on TV.
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