Strong start for the new Volvo V40 – How an automobile manufacturer effectively launched a new model and enhanced the brand
Facts & Figures
|Advertiser:||Volvo Automobile (Schweiz) AG|
|Media agency:||Mindshare AG|
|Target audience:||WEB.Demographic™ men ages 30-55|
|Advertising media: ||Skyscraper, Half-page ad, Medium rectangle|
United Internet Media gave us a really strong media solution. The formats delivered major visibility with high impact, reaching the male target audience perfectly. The launch campaign for the new Volvo V40 had a quick impact and tangible effects, especially online.
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