Target Group Optimizer
Target Group Optimizer – get to know your target audience better
The more you know about your target audience – their preferences, habits and needs –the better your ad will connect with them.
United Internet Media uses the Target Group Optimizer to help you collect these and many other insights:
This market research tool provides reliable findings on the acceptance of your ad. It also helps you customise your campaign to the specific needs of your audience.
These analyses focus on the following questions:
- Who is responding to your campaign?
- Is your campaign really resonating with the most valuable potential customers who are interested in your product/service offering?
- Do these people feel sufficiently addressed by your message and product/service offering?
You can then use TGP® and these findings to steer your campaign to this identified target audience – and benefit from the greatest possible reach with minimal loss.