WEB.Effects Mobile – what impact does your mobile campaign have?
Our classic WEB.Effects solution is also available for mobile campaigns. Use WEB.Effects Mobile to verify the success of your mobile campaign.
Similar to the conventional online ad impact studies, a survey on the mobile device examines the following impact parameters:
- Brand awareness
- Brand appeal/image
- Ad recall
- Media recall
- Ad appeal
- Purchase intention
WEB.Effects Mobile is adapted to the needs of people who use their small screens online. It provides significant information regarding the impact of your mobile campaign on your target audience. We use this as a basis to define measures that would further optimise your marketing and communication strategy specifically for mobile.