If sociodemographic characteristics such as age, education, household income, etc. are essential factors in reaching your target audience, TGP® Demography is the ideal foundation for managing your ad campaign.
No one is more familiar with the sociodemographic data of your target audience than you. Any combination is possible – from educated men ages 40 and up to students living in multi-person households, and even full-time working women between the ages of 18 and 29.
Combine the most important sociodemographic characteristics to describe and reach your target audience as accurately as possible.
- Marital status
- Net household income