With TGP® Geography, you can select predefined target audiences by region, such as major cities and metropolitan areas, and reach these specific users with great accuracy. You can also narrow your target audiences even more precisely with postal code targeting (exact to the 5th digit) as well as targeting based on customised territorial boundaries.
This makes it possible to compare campaigns directly between different regions and allows you to reach your customers in your sales territories.
TGP® Geography offers targeting based on the following options:
- Major cities
- Metropolitan areas
- Nielsen regions
- PLZ3 postal code targeting
- PLZ5 postal code targeting
- State targeting with precise borders
- Customised territorial boundaries