This target audience allows you to effectively plan your cross-media add impressions and reach users through multiple media.
TGP® Media ™ makes it possible to transfer the classic media usage to the internet. For example, you can reach selective TV viewers or moviegoer on the United Internet portals. The new TGP® Media Multi Screener target audience can even reach parallel users who divide their attention up over multiple screens.
TGP® Media Viewer
This planning approach offers cross-media possibilities for TV and cinema target audiences. It is possible to reach viewers of all relevant TV channels and seven TV time slots on our portals. This also includes special TV viewer groups, such as selective viewers. Moviegoers can also be addressed by genre
- Individuals broadcasters:
ARD | ARD regional | DMAX | Kabel1 | Nachrichten-Sender | PRO7 | RTL | RTL2 | SAT1 | SIXX | Sky | SPORT1 | Tele5 | VIVA | VOX | ZDF
Morning | Daytime 1 | Daytime 2 | Access Prime | Prime time | Late Prime | Night
- Special TV viewer groups:
Selective viewers | Average viewers | Frequent viewers
3D films I Action / Adventure I Culture I Drama I Family I Comedy I Science Fiction I Thriller
TGP® Media Multi Screener
Connect with users who frequently switch between online devices. Respond effectively to the changed use habits and ensure consistent contact quality and ad impact in these multi-screen situations. Being able to pinpoint this target audience will allow you to effectively synchronise your TV and online plans, especially during access and prime time – to efficiently compensate for any attention gaps in this audience.
TGP® Media Gamer
Gamers love all types of games – whether online, PC or console – and simply enjoy playing. They are the perfect target audience for all gaming products, such as new computer games and gaming PCs.