TGP® – a history of success
2005: WEB.Segments™ added to the portfolio just one year after the introduction of TGP®.
2006: WEB.Consumer™ was introduced as a FMCG buying group audience based on data supplied in a cooperation with GfK.
2007: WEB.Local™ and WEB.Affinity™Plus are added as regional and special interest audiences.
2008: WEB.Audience™ makes it possible to book in line with online media habits. TGP® Mobile is also introduced this year, making it possible to book and manage TGP® target audiences using mobile.
2009: TGP®open is certified with the ULD seal*.
2010: The new TGP® target audience families WEB.Social™ and WEB.Health™ are now available.
2011: WEB.Powershopper™ is launched as a targeting solution for interactive retail advertisers.
2012: TGP® presents WEB.Consumer™LEH as a specific targeting approach for food retailers (LEH).
2013: United Internet Media makes multi-screen targeting possible. TGP®open is certified with the ePrivacyseal** and OBA seal***.
2014: TGP® celebrates its 10-year anniversary. WEB.Consumer™ - the established tool for the FMCG ad market – is based on new data, and the TGP® corporate design gets a new look. Visuals were redeveloped to mark the 10-year anniversary, now featuring a flat design and adapted colours.