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  • Brands in (E)Motion

Brands in (E)Motion
Online Visions 2012g

The truth about the impact of video advertising on the internet

Online video advertising is enjoying a lasting boom, increasingly becoming an indispensable aspect of classic brand communication. This was reason enough for us to take a detailed look at the mechanisms involved in the most important online video formats – in-page, in-stream and bridge ad – in an extensive study spanning multiple advertisers.

The facts:

  • Online video ads work in every format – but do best with in-page placements.
  • In-page has an unbeatable image impact.
  • In-stream formats caused reactions that could damage the image of the advertising brand.

The study covered the differences between the formats in a reliable, in-depth way. It provides some reliable points of reference as to which formats perform best for which advertising goals.

Get the complete study here.

Download
fCategory studies
  • Catch Me If You Can
  • Digital Dialog Insights 2015
  • Meetrics Joint Study
  • Meetrics Joint Study
  • Multi Screen Is Now!
  • A Peek Into The Living Room
  • Meetrics Joint Study
  • Catch Me If You Can
  • Brands in (E)Motion
  • Online Visions 2012
  • Online Visions 2010

Optimize your campaigns!

Our research solutions are proven to help you effectively plan and run your campaigns. More

Best Cases

Successful campaigns from the world of media: Be inspired by our best cases!
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