V-Online double-play – the ideal interplay
The joint project of the six largest German online marketing agencies, Procter & Gamble (P&G) and pilot laid the foundation for ONLINE VISIONS 2012.
The study consisted of three core themes:
- Creativity: online creation requirements
- Receptivity: impact of moods and motivations for online use on advertising impact
- Media: additional advertising impact in the interplay of TV and online with a greater emphasis on online in the media mix
Get the complete study here.